Highlight Certain Logo Elements to Make Your Logo Pop This helps users remember the correct spelling of the company name.Īdditionally, thickening the middle line of the pen tip and the word “Cybewrite” makes the logo more legible when it is displayed in a smaller size. I recommend highlighting two parts of the name with two different colors. Add Color(s) to Enhance Brand Name RecognitionĬybewrite - A machine learning solution for cyber insurance underwriting and pricing.Ĭomments: The company name “Cybewrite” has an unusual spelling (omitting the “r” in “Cyber”). Option B: Keep “VIA” part as a symbol, and write out the entire company name in text.ģ. Option A: Remove the circle (which currently isolates the “VIA” part), and instead integrate the arrows (that make up the V and A in VIA) into “GLOBAL HEALTH” as well. I gave them two suggestions to choose from: Users may confuse the name of the company as “GLOBAL HEALTH,” because the “VIA” looks more like the symbol, than the company name. Via Global Health - A platform that connects people in emerging markets with medical supplies that is otherwise inaccessible.Ĭomments: The company name is “VIA GLOBAL HEALTH”, yet the part “VIA” is disconnected visually with the text “GLOBAL HEALTH”. Unify Logo Elements to Achieve Visual Consistency
The new color scheme would make it easier for users to recognize the icon and it’s more mobile-friendly.Ģ. The suggestion is: Since the product is a Slackbot, the logo icon will be applied on Slack as a 40×40 pixel image, which is very small. You can use Adobe Kuler (free) to create or check your color schemes.
Obie.AI - A Slackbot for accessing team data.Ĭomments: Choose a better color combination for the logo to make it easier on the eyes, especially when used as the app icon. Use Color Contrasts to Increase Legibility Here are 7 Design Hacks we implemented to give Batch 20 companies a logo facelift:ġ.
The goal was to help startups better communicate their branding messages through simple yet effective design practices. Below is a collection of my tips and feedback from a creative logo live-hacking workshop I led during the most recent 500 Startups seed accelerator program, Batch 20.
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